Social Media Copy for Cart.com
Cart.com is a leader in providing end-to-end commerce and logistics solutions, empowering B2C and B2B companies to scale efficiently across every sales channel.
For this project, I wrote social media copy primarily for LinkedIn—with additional adaptations for Meta—to reach Cart.com’s core audience of eCommerce business owners and operations leaders experienced in logistics and fulfillment. The challenge was to translate complex, technical subject matter into content that felt approachable, actionable, and relevant to their day-to-day realities.
The resulting copy maintained a confident yet conversational tone, delivering expert-level insights in a clear, digestible way, designed to engage decision-makers where they are.
I worked on some landing page copy for Cart.com as well. Check that out here for more deails.
Client: Cart.com
Role: Copywriter, Strategist
Service: Landing Page Copy, Social Media Copy
Speaking Directly to Decision-Makers
Social and Banner Copy for Targeted Engagement
The landing page for 'Amazon Business Model: Which is Best for Your Brand?' is crafted with high-level decision-makers in mind, specifically CEOs and sales managers.
The messaging uses industry-specific terminology and focuses on the challenges these professionals face, ensuring the copy resonates with their experience and expertise.
Addressing Key Challenges in Scaling on Amazon
The copy identifies the core obstacles that CEOs and sales managers encounter while scaling their businesses on Amazon.
By highlighting these pain points, the page positions the white paper as an essential resource to overcome these challenges and drive growth on the platform.
Clear Call to Action: Prompting Immediate Engagement
The language on the landing page encourages swift action by presenting a clear, compelling next step for visitors.
By guiding users toward the white paper download, the copy facilitates engagement, offering them the tools to improve their approach to selling on Amazon right away.
The banner and social copy was designed to cut through the noise, highlighting the white paper as a must-read for anyone serious about scaling their Amazon business.
With concise, punchy language, I created posts that would make users stop and engage, with a direct call to action leading them to the valuable content that would help them succeed on Amazon.
Get a better view here.
