Landing Page & Social Media Copy for Cart.com
Cart.com is a leader in providing end-to-end commerce and logistics solutions, empowering B2C and B2B companies to sell and fulfill wherever their customers are.
In addition to developing landing page copy for multiple case studies and related social media campaigns, I wrote the landing page and marketing collateral copy for Cart.com’s white paper titled "Amazon Business Model: Which is Best for Your Brand?"
The landing page served as a key asset to promote the white paper, offering readers valuable insights into Amazon’s business models and helping eCommerce brands navigate the complexities of selling on the platform. The accompanying social media copy reinforced Cart.com’s thought leadership and attracted interested readers, driving traffic and increasing engagement.
Client: Cart.com
Role: Copywriter, Strategist
Service: Landing Page Copy, Social Media Copy
Speaking Directly to Decision-Makers
Social and Banner Copy for Targeted Engagement
The landing page for 'Amazon Business Model: Which is Best for Your Brand?' is crafted with high-level decision-makers in mind, specifically CEOs and sales managers.
The messaging uses industry-specific terminology and focuses on the challenges these professionals face, ensuring the copy resonates with their experience and expertise.
Addressing Key Challenges in Scaling on Amazon
The copy identifies the core obstacles that CEOs and sales managers encounter while scaling their businesses on Amazon.
By highlighting these pain points, the page positions the white paper as an essential resource to overcome these challenges and drive growth on the platform.
Clear Call to Action: Prompting Immediate Engagement
The language on the landing page encourages swift action by presenting a clear, compelling next step for visitors.
By guiding users toward the white paper download, the copy facilitates engagement, offering them the tools to improve their approach to selling on Amazon right away.
The banner and social copy was designed to cut through the noise, highlighting the white paper as a must-read for anyone serious about scaling their Amazon business.
With concise, punchy language, I created posts that would make users stop and engage, with a direct call to action leading them to the valuable content that would help them succeed on Amazon.
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