Landing Page & Social Media Copy for Cart.com
Loial Inc. needed clear, SEO-optimized website copy to reflect their services and establish a strong, differentiated presence in the cybersecurity space.
To support this, I led a messaging workshop with the CEO and internal team to help clarify their value proposition, define their brand voice, and organize their offerings across three core specialties: Networking, Cybersecurity, and Splunk.
The workshop also helped align the team on their mission and structure the site around meaningful, client-focused messaging.
I wrote all website copy based on this foundation and also crafted copy for a trade show flyer to support outreach and business development at trade shows and local events.
Client: Loial Inc.
Role: Copywriter, Strategist
Service: SEO Website copy for Home, About, Services pages & Promo Flyer
Messaging That Reflects a Local Commitment to Security
The homepage copy was crafted to position Loial as the only cybersecurity firm wholly dedicated to serving New Mexico organizations.
I emphasized their unique value proposition—a team of resident New Mexicans who bring deep regional insight, faster response times, and a relationship-driven approach to every engagement.
The messaging highlights their three core specialties—Cybersecurity, Networking, and Splunk—while reinforcing their commitment to trust, clarity, and long-term partnership.
Bringing Purpose and People to the Forefront on the About Us Page
The About Page was written to reinforce Loial’s core value proposition: a cybersecurity company built by and for New Mexico.
I used this page to expand on their mission, highlight their local roots, and bring their team to the forefront—underscoring the personal, relationship-based approach that defines their work.
By combining company history, team credibility, and community involvement, the copy builds trust and positions Loial as both technically strong and deeply committed to the region it serves.
Crafting a Clear, Actionable Flyer for Events and Outreach
I developed a one-page trade show flyer to help Loial quickly communicate who they are, what they offer, and why their regional focus sets them apart.
The copy was designed to deliver clarity at a glance—positioning Loial as New Mexico’s go-to cybersecurity partner while highlighting their core services in Cybersecurity, Networking, and Splunk.
Every section was written to feel confident, concise, and actionable, reinforcing their value proposition for prospective clients and event attendees.