Website & One-Page Promotional Copy for Loial Inc.
Loial Inc. needed clear, SEO-optimized website copy to reflect their services and establish a strong, differentiated presence in the cybersecurity space.
To support this, I led a messaging workshop with the CEO and internal team to help clarify their value proposition, define their brand voice, and organize their offerings across three core specialties: Networking, Cybersecurity, and Splunk.
The workshop also helped align the team on their mission and structure the site around meaningful, client-focused messaging.
I wrote all website copy based on this foundation and also created a one-page trade show flyer to support outreach and business development at trade shows and local events.
Client: Loial Inc.
Role: Copywriter, Strategist
Service: SEO Website copy for Home, About, Services pages & Digital Flyer
Messaging That Reflects a Local Commitment to Security
The homepage copy was crafted to position Loial as the only cybersecurity firm wholly dedicated to serving New Mexico organizations.
I emphasized their unique value proposition—a team of resident New Mexicans who bring deep regional insight, faster response times, and a relationship-driven approach to every engagement.
The messaging highlights their three core specialties—Cybersecurity, Networking, and Splunk—while reinforcing their commitment to trust, clarity, and long-term partnership.
Targeting the Dallas Market with Strategic SEO Content
In addition to tone, I focused on driving traffic by optimizing the content for the Dallas market and surrounding areas.
Using long-tail keyword research, I strategically incorporated local terms to increase visibility and connect with business owners in this region.
The result was a more targeted marketing approach that spoke directly to local family entertainment centers, improving the company’s online presence in this key market.
Bar Partners: Tailoring Voice for Night Club Venue Owners
Bar Partners needed a more mature and professional voice to resonate with venue owners catering to adult crowds.
The copy had to strike the right balance—still energetic and lively, but with a refined edge that reflected the business-focused nature of Bar Partners' offerings.
This approach helped to create a stronger connection with bar owners while highlighting the business potential of partnering with Bar Partners.
