Website & Email Copy for Throne Kingdom
Brooklyn-based ornate furniture manufacturer Throne Kingdom was looking for better ways to reach their B2B audience and improve their email click-thru rates.
The solution involved revising the homepage copy to emphasize the benefits that their B2B audience would find useful and using language that resonates with their pain points. This same approach was used to improve the product and about pages.
One key feature I suggested adding was a “Care & Upkeep” page to help buyers feel confident about investing in high-end chairs. The client loved the idea and implemented it immediately.
In addition, email CTRs increased after we revamped the email structure to be more inviting and offered readers multiple purchasing options instead of simply scattering product photos throughout.
Client: Throne Kingdom
Role: Copywriter, Strategist
Services: Website home, product, and about pages. Promotional emails.
How a Care Guide Increased Buyer Confidence and Sales
TK’s owner loved the concept of adding a care guide to their site. This page provides valuable maintenance tips, helping customers keep their fancy chairs in pristine condition for years to come. By offering this guidance, we increased buyer confidence and made them more likely to invest in the product.
Engaging B2B Audiences with the Right Voice
After taking into account the brand’s existing content and researching what has resonated with their target audience, this particular client and I decided to use an engaging and witty tone, balancing professionalism for the website with a more conversational, direct style for emails.
This approach helped connect with their B2B audience, boosting engagement and email CTRs.
Revamping Email Structure for Better Engagement
By offering multiple purchasing options instead of just showcasing product images, we created emails that were not only visually appealing but also strategically designed to drive clicks and conversions. This change led to a noticeable increase in click-through rates, helping the brand connect with its audience more effectively.
