SEO Blog Content Strategy for
Forge & Flame

In addition to campaign work, Forge & Flame needed an ongoing content program to strengthen organic search visibility and educate customers across all stages of the buying journey. Their category is highly competitive and full of technical jargon, so the goal was to create clear, search-focused articles that attract qualified traffic and position the brand as a trusted resource in home heating.

See the full lineup of blogs on their site.

Client: Forge & Flame
Role: SEO Writer, Content Strategist

Challenge

Forge & Flame wanted to increase their presence in organic search and support long-term traffic growth, but they lacked educational content that aligned with how people research wood stoves and heating solutions. Customers often search for material comparisons, cost considerations, heat efficiency, installation questions, and seasonal prep—but the brand wasn’t capturing those queries.

Key Challenges:

Compete against established stove manufacturers in Google search
Simplify complex heating concepts for everyday readers
Write SEO content without sacrificing brand voice
Cover high-intent search topics that convert traffic into buyers

Strategy

I developed a topic and keyword approach built around search intent, seasonal demand, and category authority.

Strategic Priorities:

Identify high-performing, high-intent keywords the brand could realistically rank for
Write content that balances education with brand personality
Use SEO structure (headers, scannability, internal links) to improve readability
Build topical authority through related content clusters
Support organic traffic across “research,” “comparison,” and “purchase-ready” keywords

This ensured every article wasn’t just optimized, but useful.

Transformation

We decided on ongoing SEO blog posts ranging from 700–1,500 words, each designed to capture search interest and educate buyers. Topics included material comparisons, efficiency tips, seasonal preparation, buying guides, and cost breakdowns—common queries from stove shoppers.

This content program helped Forge & Flame: