Email & Social Media Copy for Paravel
Paravel is a luxury travel essentials brand with a sustainability focus. After working with them for nearly a year, the holiday season presented a unique challenge: how to engage their audience while staying true to their eco-conscious identity during one of the most wasteful seasons of the year.
The solution was an advent calendar that kept the community engaged with exclusive rewards, all while staying true to the brand’s eco-friendly mission.
This approach was part of a broader content strategy my team and I created to connect with Paravel’s 120k+ Instagram followers.
Client: Paravel
Role: Copywriter, Strategist
Platforms: Meta & Instagram Ads, Emails, Social Media Content
Understanding Paravel’s Eco-Conscious Traveler
Paravel’s audience consists primarily of middle to upper-class individuals, with a strong focus on women, who prioritize quality, functionality, and sustainability.
In my research, I focused on understanding the eco-conscious needs of this demographic.
This insight guided our campaign to create content that appealed to their love for beautifully crafted, environmentally responsible products.
A Creative Countdown Across Email and Social
To creatively engage Paravel’s audience during the holiday season, we developed an advent calendar that offered exclusive rewards each day.
The calendar was integrated across both email and social media, ensuring a consistent and interactive experience that resonated with the audience’s values.
