See the SEO blog work I’ve been writing for their organic content strategy here.

Client: Forge & Flame
Role: Copywriter, Campaign Strategist

The Challenge

Cast iron is one of Forge & Flame’s strongest differentiators, but customers and dealers weren’t always aware of its value. The brand needed a campaign that educated audiences on what makes cast iron special, its heat retention, durability, and centuries-old craftsmanship, without sounding overly technical or sales-driven.

Key Challenges:

• Communicate a premium product story in simple, compelling language

• Maintain consistency across retail, digital, and social channels

• Balance emotional storytelling with technical accuracy

• Build trust with both consumers and dealer networks

The Strategy

I created a messaging framework built on three pillars:
Heritage (centuries of craftsmanship),
Performance (superior heat retention + durability), and
Longevity (a purchase built to last).

Strategic Goals:

• Translate complex product attributes into clear value

• Use minimal, confident language that reflects a premium product

• Create messaging adaptable across print, digital, and in-store

• Build a story strong enough to scale across future product lines

This framework informed every line of copy across the campaign.

Execution

The campaign rolled out across multiple touchpoints, each requiring a slightly different angle on the same core message:

Campaign Deliverables

• Cast Iron landing page + product copy

• Print advertisements (magazine + local distribution)

• In-store flyers, posters, and banners

• Social content (static + story format)

• Product positioning language and micro-headlines

Transformation

• Forge & Flame now has a cohesive narrative for their cast-iron collection

• Product education is clearer and more compelling for customers + dealers

• Messaging shifted from technical explanations to brand storytelling

• The cast-iron story now works across retail, digital, and social