Email & Social Content for
Pier 66
Pier 66 is a newly reimagined resort in Fort Lauderdale, blending coastal sophistication with a vibrant social atmosphere. The property features three distinct dining destinations—Sotogrande, Calusso, and Pier Top—each with its own personality and tone of voice.
As the writer behind the resort’s email and social media copy, I help bring these voices to life across campaigns and guest touchpoints.
From Sotogrande’s lively, sociable energy to Calusso’s elevated yet inviting charm, and Pier Top’s flirty, nightlife-driven allure, every piece of copy is designed to reflect the essence of its venue while maintaining the cohesive spirit of the Pier 66 brand.
CALUSSO
Calusso embodies refined dining with a modern edge. I craft copy that balances sophistication and warmth, highlighting the art of fine cuisine while keeping the tone approachable and inviting.
SOTOGRANDE
Sotogrande captures the essence of coastal leisure—vibrant, social, and effortlessly fun. My copy reflects its lively atmosphere, inviting guests to connect over food, drinks, and conversation that flows as easily as the ocean breeze.
PIER TOP
Pier Top is a sleek, nightlife-driven rooftop where energy meets allure. My writing channels its seductive, cinematic vibe with bold, confident language that entices guests to stay out just a little longer.