Email & Social Content for
The Ember Group
Big Time Restaurant Group is a collection of South Florida’s most recognizable dining destinations, each with its own personality and devoted following.
Overseeing copy for eight of their restaurants, I crafted distinct brand voices and messaging across email and social media—ensuring every campaign captured the essence of its venue while maintaining the group’s signature standard of elevated, approachable hospitality.
Clients: Bit City Tavern, Barrio, Bar Capri, City Cellar, City Oyster, Elisabetta’s, Grease, Louie Bossi
Role: Copywriter, Strategist
Bar Capri channels the relaxed elegance of the Amalfi Coast with a South Florida twist. The tone is airy, refined, and sun-soaked—inviting guests to linger over spritzes and pizza in a setting that feels effortless, inviting, and trendy.
City Tavern speaks the language of locals—casual, friendly, and full of neighborhood charm. The tone is approachable and unpretentious, built around cold beers, good company, and the kind of atmosphere that doesn’t change—where everybody knows your name