Culture and flavor are one and the same.

Sprite is equally recognized for its dynamic flavor blend as it is for its deep connection to urban culture. On the heels of the brand’s year-long celebration of Hip Hop’s 50th anniversary, this concept aims to illustrate the parallels between the mixing of urban music genres and the mixing of flavors to amplify the vibe of any party by synonymizing “flavor” with “vibe”, “genre” and “culture”.