eCommerce
For eCommerce brands, I focus on voice and positioning—crafting messaging that cuts through clutter and differentiates products in crowded markets. For ecommerce logistics, my work leans into expertise, translating complex operational value into clear insights for leadership-level decision makers.
I write SEO-driven blog content and landing page copy that simplifies complex product information and educates customers on high-ticket buying decisions. From keyword strategy to long-form content, my work helps turn search interest into qualified traffic and engaged buyers.
Ecommerce campaign copy for a fashion-adjacent travel brand, designed to connect conscious consumers with sustainability-first messaging. The work focused on clarity, brand voice, and platform-native storytelling across email and social.
I created B2B social and landing page content for an audience of eCommerce operators and logistics leaders, translating technical value into clear insights. The goal was to position Cart.com as a thought leader while driving engagement and authority across LinkedIn and other channels.