Born in 2021, Huper is a brand built on the idea that basketball culture can tell stories beyond the court.

In just over three years, we’ve surpassed 10k followers on Instagram through both organic and paid marketing strategies, strong creative, and ongoing product and operational improvements—staying true to the build-measure-learn feedback approach.

From developing concepts and crafting brand taglines and slogans, to creatively directing photoshoots, shaping social media strategies, and growing an email marketing list of over 3,000 subscribers, this two-person team has given me unique insight into how every decision contributes to building brands that foster cult-like followings and succeed in their target market.

Website: Huperbrand.com

IG: @huperbrand