The Ask
Help PayPal define and target a niche audience that would inherently appreciate the value that the platform brings over its existing competitors.
The Background
PayPal is one of the giants in the online payment platform industry, and a leader in facilitating payments between individuals and businesses.
The Goal
Establish PayPal as the most progressive and professional payment platform for independent business owners.
The Target
Micro business owners and solopreneurs—individuals who benefit from having access to a sure-fire mobile payment platform and find value in utilizing modern technology for business purposes.
This audience prides themselves on implementing seamless systems that allow them to make a professional and sophisticated impression.
The Problem
There isn’t much contrast between the many different online payment platforms—independent entrepreneurs are looking for something sleek and refined that they can depend on to run their business.
The Insight
Solopreneurs of today avoid antiquated systems at all costs and place a high value on innovation.
The Proposition
Get micro business owners who wear multiple hats to recognize the benefits of using PayPal as their primary payment system by showing that it’s the most efficient and progressive system for independent entrepreneurs.
The Strategy
We use social media platforms where entrepreneurs a likely to be like Snapchat and Instagram to show them how PayPal can positively impact their business.
